Bizfundi

The Client

USAID & IESC

The Duration

11/16 – 08/17 (9 months)

Available On

Smart phones,
Desktop Computers,
Tablet Computers

Skills Used

Research, Storyboarding,
UIUX Design, Acceptance Testing
Graphic Design

What is it?

Bizfundi is a trailblazing platform designed to help local SME’s in Tanzania connect with business providers and financial institutions. This is an effort by the USAID to equip Tanzanian business owners with the tools they need to be successful.

The Challenge

The challenge was understanding how the Tanzanian culture valued business and how to best integrate readily available tools to make the use of the application as organic as possible. A remote designer, I was faced with time zone concerns and language barriers.

Some information about the Bizfundi initiative

I overcame these challenges by slightly altering my sleeping patterns to accommodate a consensus time and by establishing set times to coordinate with the client daily. The language barrier was overcome by working with English-speaking onsite developers, thoroughly documenting
designs, and using prototype to quickly and easily describe functionality or address concerns. Managing a remote foreign team is daunting, but I was successful by getting an understanding of the culture and identifying what was ultimately important to the team members.

I discovered Tanzanians are very visual people. Also, they like to see who they are speaking with. Additionally, I found that Facebook was a tool that most used daily. This was helpful when I began outling the storyboards and user flows of the application. I included the Facebook-signup during the onboarding process to include Facebook in to the flows. I also allowed for them invite others to the Bizfundi page in order to patronize their services. Because the Tanzanian median income is $13,334 per year, we needed to make the application free for the users. The free approach allowed for us to attract more people to try the platform at no risk or expense to them.

I designed the IA and art for the platform. I used data collected by a local research team to help me in my design process. I provided the developers with the high fidelity designs along with front end code (HTML5 and CSS3 Java) and documentation for a seamless handoff.

My Solution

I overcame these challenges by slightly altering my sleeping patterns to accommodate a consensus time and by establishing set times to coordinate with the client daily. The language barrier was overcome by working with English-speaking onsite developers, thoroughly documenting designs, and using prototype to quickly and easily describe functionality or address concerns. Managing a remote foreign team is daunting, but I was successful by getting an understanding of the culture and identifying what was ultimately important to the team members.
I discovered Tanzanians are very visual people. Also, they like to see who they are speaking with. Additionally, I found that Facebook was a tool that most used daily. This was helpful when I began outling the storyboards and user flows of the application. I included the Facebook-signup during the onboarding process to include Facebook in to the flows. I also allowed for them invite others to the Bizfundi page in order to patronize their services. Because the Tanzanian median income is $13,334 per year, we needed to make the application free for the users. The free approach allowed for us to attract more people to try the platform at no risk or expense to them.

I designed the IA and art for the platform. I used data collected by a local research team to help me in my design process. I provided the developers with the high fidelity designs along with front end code (HTML5 and CSS3 Java) and documentation for a seamless handoff.

Getting Started With Bizfundi

Home View for the bizfundi platform needed to be easy. A study performed by the locality advised us that approximately a half million people had Facebook accounts. We capitalized on this statistic by allowing users to sign up with their Facebook accounts. We also allowed users to sign up by traditional means (i.e email and password). Following the account creation, there are 15 questions that the user is prompted to answer. These questions make the experience of using the application simple by categorizing the user to make them easier to find by other users. It is also a feature of the onboarding process to allow the user to choose categories of industries and services they have interest in. This feature comes in to play from the home screen. On the home screen, the user will have access to a continuous flow of services that match those categories chosen during the onboarding process.

Home View

Home View for the bizfundi platform needed to be easy. A study performed by the locality advised us that approximately a half million people had Facebook accounts. We capitalized on this statistic by allowing users to sign up with their Facebook accounts. We also allowed users to sign up by traditional means (i.e email and password). Following the account creation, there are 15 questions that the user is prompted to answer. These questions make the experience of using the application simple by categorizing the user to make them easier to find by other users. It is also a feature of the onboarding process to allow the user to choose categories of industries and services they have interest in. This feature comes in to play from the home screen. On the home screen, the user will have access to a continuous flow of services that match those categories chosen during the onboarding process.

Onboarding for the bizfundi platform needed to be easy. A study performed by the locality advised us that approximately a half million people had Facebook accounts. We capitalized on this statistic by allowing users to sign up with their Facebook accounts. We also allowed users to sign up by traditional means (i.e email and password). Following the account creation, there are 15 questions that the user is prompted to answer. These questions make the experience of using the application simple by categorizing the user to make them easier to find by other users. It is also a feature of the onboarding process to allow the user to choose categories of industries and services they have interest in. This feature comes in to play from the home screen. On the home screen, the user will have access to a continuous flow of services that match those categories chosen during the onboarding process.

Onboarding View

Onboarding for the bizfundi platform needed to be easy. A study performed by the locality advised us that approximately a half million people had Facebook accounts. We capitalized on this statistic by allowing users to sign up with their Facebook accounts. We also allowed users to sign up by traditional means (i.e email and password). Following the account creation, there are 15 questions that the user is prompted to answer. These questions make the experience of using the application simple by categorizing the user to make them easier to find by other users. It is also a feature of the onboarding process to allow the user to choose categories of industries and services they have interest in. This feature comes in to play from the home screen. On the home screen, the user will have access to a continuous flow of services that match those categories chosen during the onboarding process.

More To Come In Phase 2

Account Screen
Account Screen
Home Screen
Home Screen
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