Gummi

The Client

Private Client

The Duration

04/15 – 02/16 (9months)

Available On

Smart phones,
Desktop Computers,
Tablet Computers

Skills Used

Research, Storyboarding,
UIUX Design, Acceptance Testing
Graphic Design

What is it?

Gummi is a social application that uses GPS coordinates to store media (video or picture) memories (events) created by a user. Users can in turn share those memories with friends or other intended viewers. Those users see the event when they are in close proximity of the event.

The Challenge

The challenge was competing with larger applications that offered a similar product and to create a value proposition that motivated the use of the product.

My team consisted of 3 people (1 visual designer, 1 coder and myself as the lead designer). By using a lean team, I was able to address the company’s concern for human and financial capital. I stayed in close contact with the client throughout the duration of this project and was always available to answer questions and concerns regarding project limitation and areas of opportunities. I worked closely with our developer to get immediate feedback during the story boarding sessions and throughout the project. The immediate feedback saved us time which equated to reduced costs.

When performing a market analysis, I noticed platforms with similar features such as 4 square, Facebook and Instagram. On these platforms, users were often bombarded with a great deal of content which had the potential to distract users from acquaintances’ posts. To minimize distraction, I tailored the user’s experience around being prompted with posts that are close to them. This made the application more meaningful to social groups, communities, and families, and
allows for the viewer to focus on events that were relevant to their specific location.

My Solution

My team consisted of 3 people (1 visual designer, 1 coder and myself as the lead designer). By using a lean team, I was able to address the company’s concern for human and financial capital. I stayed in close contact with the client throughout the duration of this project and was always available to answer questions and concerns regarding project limitation and areas of opportunities. I worked closely with our developer to get immediate feedback during the story boarding sessions and throughout the project. The immediate feedback saved us time which equated to reduced costs. When performing a market analysis, I noticed platforms with similar features such as 4 square, Facebook and Instagram. On these platforms, users were often bombarded with a great deal of content which had the potential to distract users from acquaintances’ posts. To minimize distraction, I tailored the user’s experience around being prompted with posts that are close to them. This made the application more meaningful to social groups, communities, and families, and allows for the viewer to focus on events that were relevant to their specific location.

Time Is Of The Essence

The user flow was key in the development of the technology. I knew I was up against a lot of larger competitors who have already established branding and loyalty with my potential user base. Our target market was between the age of 21-35. According to Timothy Egan’s New York times article”The Eight-Second Attention Span” the average adult’s attention span is eight second. With this in mind, I wanted to make the experience as engaging and as organic to use as possible. I designed this application to give the user access to every aspect of the site from the home screen. This effort would quickly engage the user and allow for them to interact with the technology with out having to put in thought. It is the idea of “simplexity,” taking something complex and making it very simple. Below you will see the user flows I designed for this project

Userflows
Userflows

User Acceptance Testing

Tests were held at Jefferson Community and technical College. Our sample was 13 college student between the ages of 21- and 35. The sample was a mixture of 8 Women and 5 Men. We offered $5 as an incentive for taking the test.


At the beginning of the test, we advised the participants of the nature of the technology and asked them to identify other application that were similar in feature. The responses were Facebook, Instagram, and Foursquare. Next, we asked the participants to identify what they liked and disliked about these technologies. The responses were: “I like them because my friends used them. Another said, “I like them because I can keep my memories organized.” One other stated, “I like them because I can keep track of things that are going on around me.” An overwhelming majority did not like these applications because they were bombarded with information that was irrelevant to them.


Next, we tasked the users with opening up the application and creating an account. Our data suggests they found it easy to create and a majority particularly pointed that they like that they could use their Facebook account to log into the application

How I used the results

The feedback from the UAT provided my team and I with invaluable information about Instagram’s recording issues. I wanted to capitalize on the inadequacy and allow the user to record in another manner other than having to hold down an action button.

It was important to me to provide greater meaning to the social experience. I designed the app with the thought of making all aspects of the experience relevant and important to users. The above screen showcases a user’s post. By sharing it, the viewer can experience the user’s post in the very spot the experience was made special to them. With Gummi you feel a greater level of compassion and empathy for the user’s posts

USERS SHARE MOMENTS

It was important to me to provide greater meaning to the social experience. I designed the app with the thought of making all aspects of the experience relevant and important to users. The above screen showcases a user’s post. By sharing it, the viewer can experience the user’s post in the very spot the experience was made special to them. With Gummi you feel a greater level of compassion and empathy for the user’s posts

Feedback is important to the user. Every user is interested in sharing experiences and having their friends share their thought about those experience. If they were not, why would they share it in the first place? The above screen is an example of feedback left by the user’s friends. This feedback informs the user and their friends who have made comments. This feature serves as the foundation of any social platform and further engages the use of the technology by inviting others to join in the experience.

USERS WANT FEEDBACK

Feedback is important to the user. Every user is interested in sharing experiences and having their friends share their thought about those experience. If they were not, why would they share it in the first place? The above screen is an example of feedback left by the user’s friends. This feedback informs the user and their friends who have made comments. This feature serves as the foundation of any social platform and further engages the use of the technology by inviting others to join in the experience.

During our user acceptance tests (UAT) at the Kentucky Community and Technical College System (KCTCS), we noticed that users did not have a way to effectively record themselves in their moments. This was a concern for a majority of the participants. To resolve this issue, we implemented a slide to record feature that allowed the user to sit their phone down and record themselves without having to hold-to-record, a feature that Instagram had issues with. This sliding feature is timed and the timing can be easily controlled and changed in the settings tab. My motivation with this feature was maximizing the usability of the platform and enhancing the overall user experience.

SOLUTION FOR RECORDING

During our user acceptance tests (UAT) at the Kentucky Community and Technical College System (KCTCS), we noticed that users did not have a way to effectively record themselves in their moments. This was a concern for a majority of the participants. To resolve this issue, we implemented a slide to record feature that allowed the user to sit their phone down and record themselves without having to hold-to-record, a feature that Instagram had issues with. This sliding feature is timed and the timing can be easily controlled and changed in the settings tab. My motivation with this feature was maximizing the usability of the platform and enhancing the overall user experience.

attachment_180318100732
app_logo1Asset_1_1
attachment_180318100758