What is it?
Gummi is a social application that uses GPS coordinates to store media (video or picture) memories (events) created by a user. Users can in turn share those memories with friends or other intended viewers. Those users see the event when they are in close proximity of the event.
The challenge was competing with larger applications that offered a similar product and to create a value proposition that motivated the use of the product.
Time Is Of The Essence
The user flow was key in the development of the technology. I knew I was up against a lot of larger competitors who have already established branding and loyalty with my potential user base. Our target market was between the age of 21-35. According to Timothy Egan’s New York times article”The Eight-Second Attention Span” the average adult’s attention span is eight second. With this in mind, I wanted to make the experience as engaging and as organic to use as possible. I designed this application to give the user access to every aspect of the site from the home screen. This effort would quickly engage the user and allow for them to interact with the technology with out having to put in thought. It is the idea of “simplexity,” taking something complex and making it very simple. Below you will see the user flows I designed for this project
User Acceptance Testing
Tests were held at Jefferson Community and technical College. Our sample was 13 college student between the ages of 21- and 35. The sample was a mixture of 8 Women and 5 Men. We offered $5 as an incentive for taking the test.
At the beginning of the test, we advised the participants of the nature of the technology and asked them to identify other application that were similar in feature. The responses were Facebook, Instagram, and Foursquare. Next, we asked the participants to identify what they liked and disliked about these technologies. The responses were: “I like them because my friends used them. Another said, “I like them because I can keep my memories organized.” One other stated, “I like them because I can keep track of things that are going on around me.” An overwhelming majority did not like these applications because they were bombarded with information that was irrelevant to them.
Next, we tasked the users with opening up the application and creating an account. Our data suggests they found it easy to create and a majority particularly pointed that they like that they could use their Facebook account to log into the application
How I used the results
The feedback from the UAT provided my team and I with invaluable information about Instagram’s recording issues. I wanted to capitalize on the inadequacy and allow the user to record in another manner other than having to hold down an action button.